Matt Sorteberg and Pat Salvas
ICM 501
Fall 2008
Professor Halavais
Minutes after the polls closed on the 2008 New Hampshire Primaries, ABC News had questions posted on Facebook asking users what they had wished the candidates had spent more time on. In the wake of one of the biggest news events of this past decade, a major network’s news bureau was picking the brains of the world’s largest social network users; a clear indication of where priorities have shifted in today’s technologically-based society. Facebook has, without a doubt, reshaped today’s youth’s perspective on socialization and what it means to connect with people. It has created a centralized location on the Internet that allows people to meet, stay in contact or just follow from afar. Using its own terminology, it has created a skewed sense of reality among its users of what friendship really is; toeing a very precarious line of altering human interaction altogether. Some might argue that this theory may be a harsh reaction to a worldwide network, but there is little doubt that this website has changed the way we value our friends.
Facebook started in the spring of 2004 by a student at Harvard, Mark Zuckerberg. His idea was to create a site that could allow students at the Ivy League institution to connect online and share stories and personal information. In the nearly five years since the creation of the site, more than 120 million people have created profiles, building the fifth most visited site in the world. This network is more than just an online location; it is a society within a society. Wall posts, messages and pokes are all part of the language of this society. They all add their own touch to the interaction between users. Through these social interactions have come a new set of unspoken rules and codes revolving around what is and what is not appropriate.
The first, and most perhaps most striking, change in Facebook’s effects on socialization surrounds the idea of what being a friend really is. A friend is defined as one attached to another by affection or esteem (Merriam-Webster Online). Does this relate to the world of cyber friends, where communication can go the entirety of the relationship without ever talking or meeting face-to-face? It really does depend on whom you ask. However, the old ways of thinking about friendship have morphed into a new set of beliefs thanks in large part to the workings of Facebook and social networking.
Now that we have established a new set of standards surrounding the interaction of friends on the site, there is the issue of technology helping to shape friendship. We are at a crossroads in our society. Having developed so much technology has made the world a much smaller place. In doing so, though, we have almost eliminated the quickness and ease that previous technological advances have given society. The phone was once the pinnacle of communication; allowing people to communicate instantly with one another to share information or just see how someone was doing. Then came the cell phone and people were able to talk with anyone they like almost anywhere in the world. Instant access to people was the key in those; people’s ability to reach and connect with anyone and accomplish something through a conversation changed the world. However, we now rely on text messages, instant messages and Facebook wall postings and messages to relay information to companions. It is in this change in mediums that we can see that instantaneousness slip away. All these tools allow users to send messages instantly, but are often answered at the leisure of the individual. Time has been eliminated as a factor in friendship, we don’t use our phones to call, we use them to text and we use Facebook wall postings and messages as a means of finding out information that we could easily get with a phone call. By sending a message through the site, it says that it is not too urgent as it would require an instant response. The likelihood that someone is sitting at their computer ready to answer it the second it comes through is negated by the fact that there is a taboo of answering in a timely fashion so as not to appear to be sitting around waiting.
An importance on the number of friends one has and the way one uses the network is weighted more than the actual bonds cultivated on the site. In Vincent Miller’s “New Media, Networking and Phatic Culture”, he makes a case that:
“Social networking profiles push the networking practice to the forefront by placing more prominence on friends and links to others than the text being produced by the author. Where the blog had links to others either on a fairly anonymous list of hyperlinks on one side of the front page, or on a separate profile page MySpace, Facebook and other networking sites give much more space to friends (including pictures) and thereby much more visual prominence on the profile at the expense of textual material” (Miller, 390).
He alludes to the blog in this passage, showing the difference between social networking as a means of sharing quick snippets of personal information with the world and blogging as a means to try and share ideals or viewpoints with the world. This is a subtle backhanded-smack against the social networking establishment, claiming that its presence on the web is not as significant as other means of personal expression. An individual telling the world who their favorite band is does not carry the same weight as explaining why they are what the reasons for choosing them are; it has become a place to list titles and names rather than a true expression of one’s self. Miller is saying that Facebook is not a place of individuality, but, rather a place to fit in and conform in the grand, overlaying theme of the network.
Facebook and other social networks have created a “Database Culture” (Miller, 393). The idea of creating profiles as just listing interests illustrates the idea that there is a lack of personal expression to one’s page. The most important list of all is the list of friends that a page is truly based around. Although often relegated to the side of the page, the whole point of the network is to connect and link to other people’s profiles. Friends are now numbers on the side of a list inside of another list.
The human contact that was essential to the bonds of friendship are now lost in the cyber reality of Facebook friends. No longer is a required task to stay in contact with people once considered friends as Facebook’s “friend” title has created a system when friends are always friends as long as a network connection still exists. The old expression “quality, not quantity” is completely wasted on social networking sites that place the importance on the amount of friends, rather than the legitimate connections that are kept going through the site. Miller argues that people are comforted by the greater number of friends they have; the larger the network, the more secure the individual (393).
Social networking has placed more importance on status than the connection. Prior to Facebook, the most popular kids in school were the ones who talked to and, seemingly, knew everyone they passed in the hall. Now, it is about a number in parenthesis on the left side of their personal profile. In Christine Rosen’s “What Are Facebook Friends For?”, she poses the idea that the accepting of friends on Facebook translates to one of the most basic social human trait: the desire to be accepted by others. There is instant gratification in being notified that, yes, someone likes you enough to create a link between you and them for the whole world to see. Today’s society is so celebrity-based, where the masses are told to worship these people for being beautiful and popular, that Facebook allows individuals to show the world just how popular they are by collecting as many friends as they can. It is in this that the root of social issues.
People are expected to now have two sets of social lives to be considered ‘normal’ in our emerging technological culture. In many colleges and high schools, there are two sets of kids: those with and those without Facebook. However, those without a profile are not immediately shunned for their inability to sync up with the rest of their peers (although, they are probably judged initially for not having it until making their reasons known). Like the motorcycle riding, leather jacket wearing rebels of previous generations, those without Facebook are seen as going against the grain, a trait that many can appreciate as individualistic. That idea is ironic in that Facebook is supposed to create an individual identity online inside of this network. More importantly, how can we have real friends without having that assurance of having them as our friends on Facebook? It’s a question that keeps many adolescence up at night. Paul Kita’s editorial “Facebook brings social interaction online” touches on this idea when his fictional character asks another about not having Facebook, saying, “‘Dude, you’re not on Facebook?’ I receive questions like that along with a look like I might have a touch of Chinese Bird Flu, ‘Like, how am I supposed to talk to you?’”. Today’s youth and even many middle-aged Americans are feeling pressure to have cyber identities that match up with their actual persona.
Dual identities are one of the many things that are clear indications that society is placing on technological interactions. It has become evident that just knowing someone personally is not good enough anymore. People must be friends with them online. And the truly funny thing about all of this is that these lists of favorite bands or TV shows or movies may tell us more about each other than we actually do. There has become a certain comfort level that has come with Facebook in recent years. Individuals need not worry anymore about the social awkwardness of meeting someone, rather with the simple friend add, the personal information that can spark a conversation is laid out. So, in essence, Facebook is a road map to easier face-to-face contact. All the tools to a pleasant conversation are given; it is just in how you use it that determines the successfulness of the idea. However, it is not used in this way, for the most part. Rather it is used as a means to maintain strictly Internet based relationships.
With multiple levels of personal interactions, there is evidence that Facebook has created another level of society where people can act however they want without any fear of repercussions on their actual identity. Facebook has created such a detailed platform for users, that it is very possible to live an online, social networking alias. For instance, if someone wanted to legally change their name and identity, they could very well do so and go on living their real life under their new identity. But, what if that person wanted to live as their previous identity via Facebook? With the features that the site offers, that could be a viable option. The individual could converse with “friends” through messages, wall posts and even live chat. He or she could post pictures and update personal information under this new name and create all the background that comes along with it. Needless to say, it would be quite easy to portray a life lived through Facebook that is actually entirely false. Now, who’s to determine whether this action is right or wrong? More importantly, what does this say about the level of social interaction in our society today?
This scenario depicts a very real and scary situation that comes about with all the facets of Facebook in the hands of its users. If people are supposed to use the aforementioned lists of personal information to get to know someone, how are they supposed to feel when they are duped by fake information? Facebook has taken the steps to prevent fake names from being used on the site as a means to make sure that things are get as real as possible, but how can they determine what is real and what is fake based on personal listings? This system has created that lack of personal interaction that could allow this fraudulent friendship to occur. Today’s society has, to some extent, accepted this practice as okay. It is seen as comical to view a friend’s profile page with a fake name or outrageous comments posted under different headings. However, this is only funny to those who know the personal well enough to know that it was a joke. If a person was to take the information as truth and use it in a face-to-face setting and, subsequently, was called out for not knowing it was actually fake, this would create an incredibly awkward situation. This is the antithesis of what Facebook’s original purpose was designed for.
When examined closely, Facebook is nothing more than a collection of regions that come together to make one larger overlapping network. Schools and companies beget regions and regions beget the entire network as a whole. Individuals are instantly put into an area where they have something in common with a large number of people. This helps with that desire of seeking acceptance almost as soon as one signs up as you are tabbed to be like others in that same regional network. From this, individuals now have the option of taking part in one of the oldest applications on the site: groups. These groups are where people can come together with a common ideal or goal. Just like having a greater number of friends reassures people of their worth in social circles, being part of a group (being a number: 8 of 1,104 members showing for example) makes the user feel that they are a part of something important. The more groups someone is “in”, the more they feel accepted as they can connect with more and more people through group wall postings, even with people they aren’t necessarily “friends” with.
To claim that such feelings do not exist is no longer an option. Facebook is not just a place to share information; it is a place to seek acceptance and reassurance that what you as the user are doing is normal. That student who feels rejected at school can always come back and connect with someone around the world that is going through the same problems or issues normally associated with teenage angst. The same can be said about the popular kids at school who are a part of the network. When they log on, what is to say that once they leave their real social circle and enter the global network, they are not ridiculed? People want to belong, even in a pseudo-friends network. So they seek that acceptance in their comfort zone, rarely straying from the things they like in the “real world”. This way they are not exposed to new things and they can still maintain that appearance of ignorance to what makes people different. The Internet has given the world the ability to come together and find common ideas and viewpoints, if not to educate others on why people act the way they do or believe what they do. Facebook allows people to do this on a social level, but it appears that this is not the case as many users stick to their own personal interests, straying from the option to learn about what makes others different.
In a few short years, Facebook has grown from a phenomenon to a standard in socialization. The site claims it, “gives people the power to share and makes the world more open and connected” (Facebook). It does so by demanding new social standards of its more than 120 million users. Now, the idea of Facebook as a centralized location is becoming even more relevant as the site is beginning to sync up with other networking sites. Instead of going to many different sites to accomplish numerous tasks, someone will only have to go to Facebook and be able to perform all the same tasks. This covers the ease of the situation, but it also harps back on that idea that people are not required to interact with as many people as before. By eliminating the amount of locations, people will interact with fewer and fewer other people as they are able to perform all the tasks in one location that used to take them to multiple websites.
The world today is very different than the one the “Baby-Boomer Generation” grew up with. Gone are the days of the malt shop and sock hops, replaced by television and internet entertainment. Today’s youth are under more pressure to succeed and move on to better things because society has developed so greatly in terms of information that it has afforded them this opportunity. However, while creating a system for greater intellectual growth, there is a decline in social ability. Kids are facing pressure to be even cooler and fit in with their peers even more. Facebook has not only dehumanized social interaction by standardizing many connections through web-based communications, but it has also changed the definition of friendship. Emphasis is put on how many “friends” one has, rather than how good of friends the people are. As a society, we don’t talk to each the same way. The site’s terminology has seeped into our sub consciousness and changed the way we act with one another. The exchange of phone numbers used to be the standard act for people interested in making connections with others. Now, that has shifted to friending someone on Facebook, poking them, sending them messages and writing on their walls. We have lost the simple ability to talk to one another. We now have the ability to write, revise and rework what we want to say to someone, instead of shooting from the hip and saying what we mean right away. Instant interaction has been replaced by the ability to manipulate what we want to say, much the way public relations people can spin something in their favor.
In the waning days of 2008, individual interaction has been boiled down to a series of keystrokes. Too much emphasis has been placed on a site designed originally to bring people together. There is no doubt that this site has done something to that extent, but in doing so it has moved in a different direction (unintentionally, we hope) that has created a more group-oriented way of communicating with one another. Facebook has made people feel secure in conversing with others in a non-threatening manner that may suit some better than others, but in the long run will make people far less likely to be able to communicate effectively face-to-face than previous generations. In all of this, we have lost personal connections, face time and our identity. Instead, we settle for slow, less personal, but more self-assuring means of communicating that may have cost us the most important thing we have ever had: our humanity. Is that too harsh a judgment for what began as a simple social networking site? Time will tell. It is in the hands of the users and their ability to separate reality from Facebook reality.
Works Cited
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